20+ Best AI Tools for Marketing in 2024

Artificial Intelligence is one of the greatest evolutions in technology. This is because it has the potential to affect every aspect of our lives. From manufacturing to the media, science and technology, medicine, advertising, marketing, etc.

It has changed the way we do things and artificial intelligence is here to stay. No wonder smart marketers and business owners all around the world are embracing this great innovation in their marketing campaigns.

Artificial intelligence (AC) can be seen all around us from Siri to Google Translate, self-driving cars, robots performing human functions, etc.

Also, with the help of Artificial Intelligence, digital marketers can now perform tasks that were once impossible, cumbersome, or require lots of manpower at the click of a button.

Keeping that in mind, today, we are going to unfold the 22 best AI tools for marketing so that you can supercharge your marketing outcomes with minimal effort. So, let's get started!

What is an AI Tool in Marketing?

Have you heard of AI? It's like having a super-smart computer program that can learn and get better over time. In marketing, AI tools are basically software programs that use this super-smartness to help marketers with their jobs.

Normally, marketers might spend a lot of time doing things like creating content, figuring out what ads to show people, or understanding what customers are saying online. AI marketing tools can step in and automate a lot of this work, making it faster and more efficient.

These tools are like super-powered assistants for marketers. They can analyze tons of information, find patterns, and then use that knowledge to suggest what to do next. For example, an AI tool might help a marketer write catchy social media posts, or recommend the best time to send an email to a customer.

Benefits of Using AI Tools for Marketing

We talked about what AI marketing tools are, but why should you care? Well, these clever programs come with a bunch of benefits that can supercharge your marketing efforts. Here's how:

• More Time, More Magic: AI tools can automate repetitive tasks like sending emails or analyzing data. This frees up marketers to focus on the creative side of things, like brainstorming new campaigns or coming up with catchy slogans.
• Laser-Focused Targeting: Imagine showing your ads only to people who would actually be interested in your product. AI can analyze customer data to understand who your ideal customer is and then target your marketing campaigns with pinpoint accuracy.
• Happy Customers, Happy Business: AI can help you personalize your marketing messages to each customer. This could mean sending birthday discounts or recommending products based on past purchases. The more personalized your marketing is, the happier your customers will be.
• Always Learning, Always Improving: These AI tools are constantly learning and getting better. They can analyze the results of your marketing campaigns and suggest changes to improve your performance over time. It's like having a marketing expert who never sleeps!
• Making the Most of Your Money: By automating tasks and targeting your marketing more effectively, AI tools can help you save money on your marketing budget. You'll be spending less time and resources on things that don't work, and more on what does.

AI marketing tools are like having a team of supercharged assistants working for you. They can save you time, target your audience better, keep your customers happy, and help you get the most out of your marketing budget.

22 Best AI Tools for Marketing in 2024

So, here we are!

Let's take a quick look at the top AI tools list that we are going to discuss in this blog.

Now let's get into the details!

Best AI Tools for Overall Marketing

1. ChatGPT

ChatGPT is a marketing tool developed by OpenAI. It uses artificial intelligence to help with various marketing tasks, like creating content, analyzing data, and personalizing campaigns.

Launched in late 2022, ChatGPT is known for its conversational approach. It can interact with users in a natural way, understanding prompts and responding in a desired format, style, and detail. This makes it helpful for tasks like brainstorming ideas, writing different kinds of marketing copy, or even coming up with creative social media content.

Also Read: 3 Steps to Generate ChatGPT API Key for Free: Power up Your Business with AI

2. Gemini

Gemini, like ChatGPT, is a marketing tool that leverages AI to assist marketers. However, where ChatGPT shines in conversational content creation, Gemini focuses on data analysis and campaign optimization.

Gemini leverages AI to streamline and enhance various marketing tasks. This can involve analyzing data to identify trends, recommending marketing strategies, or even automating repetitive actions. Essentially, it acts as a marketing assistant, helping you work smarter and faster.

Best AI Tools for Analytics

3. Albert

This is one of the best artificial intelligent marketing tools that help to design tailor-made campaigns which uses AI to automatically sort the data. It is self-learning, data-driven digital marketing tool which can analyze data seamlessly and optimizing it with sets goals and objectives.

It works based on an unprecedented self-learning algorithm which improves the overall effectiveness of digital marketing campaigns by integrating into your existing marketing tools. Albert leverage on the existing information, it can track and provide an in-depth analysis based on the information provided.

It helps to define strategies for your digital creatives and also helps in measuring and tracking your campaigns.

4. Nudge

This is one of the best tools for maintaining relationship intelligence with users.  It helps to measure the sales activities of your team or department. With Nudge, you can run a deal risk analytics that helps you measure where your team lacks the relationship to win a deal.

It also helps you increase upsell and growth. It is used by top professionals from some of the world's most successful companies like Shopify, CenturyLink, Autodesk, etc  

5. Sensai

Sensai is a social media marketing tools that provide insight and reports that analyze the effectiveness of your posts. It combines the power of Artificial Intelligence and machine learning to enhance insights, tasks, and workflows while helping you influence real-time decisions thereby creating a personalized digital experience.

Sensai is a data-driven and highly detailed analytical tools that help you understand which post is getting the highest engagement from your target audiences on social media like Instagram and Twitter. It also provides a detailed analysis of your social media results.

Best AI Tools for Content Marketing

6. Grammarly

Grammarly is one of the most popular artificial intelligence content marketing tools. Imagine a tool that is capable of correcting mistakes, making suggestions on the use of words, and correcting grammatical blunder. Like a scanner, the Grammarly app reads through your content and makes suggestions based on the content you’ve created.

7. Acrolinx

Acrolinx helps you create personalized and engaging content. With Acrolinx you can align the content with the set guidelines and you can analyze the performance of your entire content operation. It has the ability to read and access your comments and profer suggestions on how to make it better.

Acrolinx uses natural language processing to provide smart suggestions for your content using word processing. Acrolinx is used by top organizations like Google, Facebook, Amazon, Lenovo, Philips, Cisco, Nestle, etc

8. Jasper AI

Jasper AI is an AI-powered content marketing tool designed to assist you in creating compelling content. It provides a toolbox filled with templates and features to craft various marketing materials. This includes social media posts, product descriptions, blog articles, and even longer-form content like ebooks.

One unique aspect of Jasper is its connection to DALL-E 3, an AI image-generation tool. This integration allows you to create high-resolution, royalty-free images directly within Jasper, adding a visual element to your content strategy.

9. Copy.ai

Copy.ai is another AI marketing tool on the scene, offering a helping hand with content creation. Similar to Jasper, Copy.ai provides a library of templates to craft various marketing copy, from website content and social media captions to blog intros and even sales letters.

This AI tool focuses on getting you started and overcoming writer's block. Also, you can use this tool to write compelling marketing copies and email copies.

Best AI Tools for Email Marketing

10. Conversica

This is an artificial intelligence email marketing platform that can help automate email marketing campaigns that are tailored to your target audience. It is an automated email campaign tool that helps to automate email campaigns and conversion with potential customers. This service is being used by CenturyLink, The Los Angeles Film School, Epson, etc

11. Optimail

Optimal uses a special Artificial Intelligence that automatically changes the content, timing, and personalization to increase the engagement and open rate of an email campaign giving you the flexibility to create tailored email campaigns that meet individual clients' needs.

This tool uses the power of Artificial intelligence to automate your email marketing campaigns by automatically editing the content, and time and personalize email campaigns to boost engagements and results.

Best AI Tools for Social Media Management

12. Cortex

The cortex is an all-in-one AI social marketing tool that offers data analysis, insights, and full automation. This is a content creation tool that can predict how humans react to certain contents or posts, make recommendations based on users behavior and can also interpret and provide you with a more in-depth analysis and a better social media campaign.

It helps in analyzing and scheduling images, videos, and text through machine learning recommendations.

13. Conversocial

This is a powerful artificial intelligence application that helps to improve user and client experience when they visit your social media pages. It provides real-time engagement and answers to questions on your social media pages. Giving a real-time one-on-one customer experience. Conversocial has the likes of BBC, Tesco, Google, and Audi as some of their clients.

14. Sysomos

This is another powerful social media Artificial intelligence tool that helps gain useful insight into how brands are performing across different social media sites by providing visualized information and how much campaign efforts generated in terms on return on investment (ROI).

Best AI Tools for Chatbot

15. Answer Bot

This is one of the most powerful chatbot applications, it uses a special technique that combines machine learning and intelligence with the content in your Zendesk knowledge base to answer customers' queries.

Once it receives customers' questions it scans for answers from the knowledge base and suggests relevant posts or articles to the client and in the case where there is no relevant article, it automatically routes the user to the human agent.

16. Xenioo

This is a chatbox creation platform that doesn’t require any form of coding or programming knowledge. You can instantly create super-intelligent chatbots for your website or social media pages like Facebook, Twitter, Instagram, Telegram, WhatsApp, etc.

Xenioo is a multilingual chatbot that can understand and translate complex language structures. It also helps solve the multi-language translation barrier.

17. Aivo

Aivo is another artificial intelligent chatbot that helps to power customer service by providing real-time text, images or voice. It can also be integrated with different third-party platforms to give an awesome customer experience.

Also Read: ChatGPT for eCommerce: Everything You Need to Know As an Online Business Owner

Best AI Tools for Video Creation

18. DeepBrain AI

DeepBrain AI is a tool that uses artificial intelligence to create videos from scratch. That's right, you write a script, and DeepBrain AI uses it to build a video! It's like having a super-powered movie maker in your pocket.

This tool is great for businesses that want to create videos quickly and easily. DeepBrain AI has a library of different characters you can choose from, so your video can have a person talking, explaining your message. They also have a bunch of templates and visuals you can use to make your video look polished and professional.

19. DeepWord

DeepWord is another AI tool for video creation, but instead of focusing on the whole video, it specializes in the voice-over part. Think of it as a superpowered narrator for your videos.

Just provide DeepWord with your script and choose a voice you like – male, female, or even different accents! DeepWord uses artificial intelligence to create a realistic narration that sounds professional and clear.

This makes it a great option if you want to add a polished voiceover to explainer videos, presentations, or even audiobooks. It's like having a whole voice acting team available whenever you need one, ready to bring your script to life.

20. Rephrase.ai

Rephrase.ai is an AI tool that takes your written text and transforms it into a professional-looking video in minutes. Imagine having a magic machine that can turn your blog post or presentation script into a video with a person speaking the words!

Rephrase.ai doesn't require any filming or fancy equipment. You simply feed it your text, and it creates a video with a digital avatar delivering your message. This is a great option for businesses that want to create engaging marketing videos, training materials, or social media content without the hassle of traditional video production.

Best AI Tool for Image Creation

21. Lexica Art

Lexica Art is an AI tool specifically designed to create images based on your descriptions. Think of it as a super-powered artist who can bring your ideas to life visually.

Just describe what you want in your image using plain words. Lexica Art uses artificial intelligence to understand your description and then generates a unique image that matches your vision. It's a great tool for creating marketing materials, social media graphics, or even concept art for your next big project.

22. DALL E-3

DALL-E 3 is another AI image creation tool, similar to Lexica Art. It uses cutting-edge technology to generate incredibly detailed and realistic images based on your descriptions.

Imagine having a personal genie who can paint anything you ask for! Just tell DALL-E 3 what you want, using clear and simple words. Maybe it's a photorealistic portrait of a cat wearing an astronaut helmet, or a colorful landscape painting of a mountain range at sunset.

DALL-E 3 uses its artificial intelligence to understand your request and create a unique image that matches your vision. It's a powerful tool for designers, marketers, or anyone who needs high-quality images for their projects.

Best AI Tools for Marketing – Ending Note

It doesn’t matter whether you are a small eCommerce store in America, Africa, Asia, Australia, or Europe you will find a perfect artificial intelligence tool that can help make marketing automation easier and create a personalized customer experience.

What are your opinions, views, and fears of using artificial intelligence in your digital marketing campaign? Let us know in the comment section.